Madison, WI Since 1953

The Day Drink can, showing the front label designed by Knock Knock Bang.

State Street Brats · Hard Seltzer

Day Drink

A grape-and-lime hard seltzer with a kick of ginger. Known around the bar as the Transfusion.

5% ABV · 355 ML · Cold cans at the bar

The first one we made

Our first hard seltzer

Day Drink is the first hard seltzer State Street Brats ever made. Vodka mixed with concord grape, lime juice, and ginger. Served at our bar on State Street in Madison since May 2025.

It tastes the way a long afternoon should: grape up front, lime to keep it bright, and a little ginger snap on the finish. Five percent, easy to drink and hard to put down.

It caught on fast. Day Drink is now one of the five best-selling drinks at the bar.

What's in it

Perfect for the afternoon

Vodka, concord grape, lime, and ginger.

  • Vodka the base
  • Concord grape the color and the sweet
  • Lime the bright
  • Ginger the snap

5% ABV

Out in the wild

Everywhere but the bar

You order it on State Street. After that, Day Drink seems to end up just about anywhere there’s sun.

  • A Day Drink in hand on the lakeshore, a lighthouse in the background.
  • Three friends touching cans of Day Drink together in a toast.
  • A can of Day Drink held up in the stands at Lambeau Field on a game day.
  • Someone holding a Day Drink at the edge of a backyard pool.
  • A Day Drink resting in the sand on a sunny day in the dunes.
  • A Day Drink on the rail of a boat out on the water.
  • Two open cans of Day Drink on a beach towel in the sand.

Show us where your Day Drink ended up

@statestreetbrats #DayDrink

Label & identity

Who made the can?

The Day Drink can was designed by our friends at Knock Knock Bang.