Live sports, pay-per-view, and a seat with your name on it.
Broadcasting Soon
We show the big ones. Fights, finals, rivalry games.
You'll catch plenty more too. Midweek matchups, early kickoffs, even curling championships if things get chippy.
Wondering if we'll have your game? Odds are, we will. Check back soon and show up early.
Today
AUG29
Wisconsin Womens Volleyball vs. Kansas
In 46 minutes (6:00 PM)
Big Ten Network
AUG29
Brewers @ Blue Jays
In 53 minutes (6:07 PM)
AUG29
Cubs @ Rockies
In about 2 hours (7:40 PM)
Tomorrow
AUG30
Brewers @ Blue Jays
Saturday, August 30 at 2:07 PM
AUG30
Cubs @ Rockies
Saturday, August 30 at 7:10 PM
Sunday
AUG31
Brewers @ Blue Jays
Sunday, August 31 at 12:37 PM
AUG31
Wisconsin Womens Volleyball vs. Texas
Sunday, August 31 at 1:00 PM
Big Ten Network
AUG31
Cubs @ Rockies
Sunday, August 31 at 2:10 PM
Monday
SEP01
Braves @ Cubs
Monday, September 1 at 3:05 PM
SEP01
Phillies @ Brewers
Monday, September 1 at 3:10 PM
Tuesday
SEP02
Braves @ Cubs
Tuesday, September 2 at 6:40 PM
Wednesday
SEP03
Braves @ Cubs
Wednesday, September 3 at 6:40 PM
SEP03
Phillies @ Brewers
Wednesday, September 3 at 6:40 PM
Thursday
SEP04
Phillies @ Brewers
Thursday, September 4 at 3:10 PM
SEP04
Cowboys @ Eagles
Thursday, September 4 at 7:20 PM
Future
SEP05
Nationals @ Cubs
Friday, September 5 at 1:20 PM
SEP05
Brewers @ Pirates
Friday, September 5 at 5:40 PM
SEP05
Chiefs @ Chargers
Friday, September 5 at 7:00 PM
SEP07
NFL Red Zone 2025
Sunday, September 7 at 12:00 PM
NFL RedZone
What We Show
Networks & Access
When it’s game time, Brats delivers.
We have over 40 TVs spread through the main bar, upstairs party space, and outdoor patio and access to 32 major networks (see the full list below), which means if it’s on, odds are we’re showing it. College ball, NFL Sundays, UFC, soccer at sunrise. You name it.
Here’s a look at the networks we cover:
ABC
ACC Network
Amazon Prime Video
Apple TV+
Big Ten Network
CBS Sports Network
ESPN
ESPN+
ESPN2
FanDuel Sports Network
FOX
Fox Sports
FS1
FS2
Golf Channel
Longhorn Network
Max
MLB Network
NBA TV
NBC Sports
Netflix
NFL Network
NFL RedZone
NFL Sunday Ticket
NHL Network
Paramount+
Peacock
SEC Network
TBS
Tennis Channel
TNT
YouTube TV
Photo: UW Badger Athletics
The Tradition
Why Watch at Brats?
This is where you packed in elbow to elbow for the Rose Bowl in 2006 and where you’ll scream your voice hoarse come March Madness 2026.
Right in the heart of downtown, Brats has been a UW Madison staple for decades.
We’ve been here for the highs, the heartbreaks, and every third-down stop that shook the block. Upstairs, downstairs, out on the patio. If there’s a game worth watching, this is where you watch it.
Brats shows up for the moments that matter. Always has.
Scenes from Game Day
Photos of past events — packed bar, people cheering, plates of cheese curds, pitchers of beer.
Could embed Instagram grid or keep it static with captions. Adds social proof and vibe.
Plan Your Visit
Quick info panel with:
Address (linked to Google Maps)
Hours (especially highlighting key sports hours)
Parking tips
Table reservations (if applicable) or “Get Here Early” note
CTA: Got a question? Ask if we’re showing it → (link to contact or request form)
Recently Aired
A short archive of recent events:
“Jake Paul vs Tommy Fury – March 2”
“UFC 300 – April 13”
“Badgers vs Ohio State – March 5”
Each one links to its old event page (still valuable for long-tail search + nostalgia traffic).
What’s On at Brats
Upcoming Events
(Example) NBA Playoffs First Game – Thursday, July 10, 2025 at 6PM
✔️
Apple Notarized
Passed Apple’s security check for malware
🎉
17th Anniversary
17 years of expertise in developing Mac software 2008–2025
⭐️⭐️⭐️⭐️⭐️
4.7
Top-rated based on 921 reviews
🪐
29 Million Downloads
One million Macs cleaned daily
Live, scrollable list of upcoming games/fights Brats is airing.
Include logos, titles, start times, and “More Info” links to individual event pages
Big Ten Network
NFL RedZone
